For this project I wanted to create something that was completely its own and utilize other artists around me. I brought in an illustrator, Kevin Sterjo, to help me develop this vision I had. I had this idea that I wanted to create a sake brand that was created by a Japanese family after immigrating to Hawaii in the 50's. The name Han Han came from the idea of being half and half. Half Japanese, half Hawaiian. With this brand I wanted to create three different bottles that incorporated the culture of both Hawaii and Japan. So in one bottle you will see volcanoes to represent Hawaii and cherry blossoms to symbolize Japan. For another you will find lava and rice fields. And lastly tiki heads along with traditional Japanese style clouds.
My approach for this cocktail book was feeling of absinthe. I have always been intrigued by psychedelic patterns so I wanted to have an opportunity to create my own unique book based off this trippy feeling. I started with setting type out of plain pieces of paper and with using a scanner move the paper while the scanner is in the process of scanning. By doing this I was able to create some of the type effects you will see on the chapter openings of this book. From there I decided to drop ink into still water and photograph the fluid movement as it spread throughout the water. This became the main photography of this book.
I wanted to take this book to my roots. Half of my family lives in Germany so I left like it was only appropriate to dedicate one project to the idea of the German culture. Starting with that idea, I began to dive deep into German fonts that are commonly used, Din. Din is used in German street signs and is probably one of my favorite fonts to use because of its pure and clean forms. This book is all about dissecting these forms and digging into why it is one of the most successful fonts, hence the name Form. It is about taking about the typeface and putting it back together.
For this group project we decided to create a brand that would benefit the average traveler. We created everything with the adventurous spirit in mind. Things from travel size blankets to different styles of earphones. This would be a one stop shop for anything and everything you will need to travel anywhere in the world. We created 5 sub-brands from AUF. These sub-brands were carefully thought out so the average shopper would be ale to efficiently shop for their desired products. We wanted to target a wide range of people so the designed out be simple yet eye catching along with keeping a gender neutral look and feel. My team and I designed and comped over 100 products to show how this brand would expand.
LORD OF LIES
The game board was based off of the book Lord of the Flies and Jumanji. I wanted to create a badass gameboard that was custom and made all out of wood. I wanted to grasp the feeling of an antique and uniqueness in the board. Something that would be sought after and would only have a few of its kind. Everything that was made on this game is out of wood, even the game pieces. Everything I engraved myself with a lazer cutter. I cut the wood, I stained it, I glued it and most importantly I designed it. This is probably one of my most proudest accomplishments because of the time and effort I put in and how great of an outcome came out of it.
Dance and Other Drugs. My inspiration for this project came from reading a book in high school called The Element. In this book it told the true story of a woman named Julianne, whose mother though she had a problem focusing in school. When visiting a specialist, the man left music on and left the room. He went and grabbed her mother to look in the room to see Julianne dancing. He then told her mother, "Your daughter doesn't have a problem, she is a dancer." Julianne then went on to be the most highly recognized choreographer of our time. I use to be a dancer in high school so I wanted to showcase a talented dancer and a talented photographer and art direct a booklet that is inspired by a TED Talk. This book looks at the similarities and obvious differences between dance and drugs.
For this project I wanted to re-brand something that spoke to me. Snowboarding. I have always been a fan of winter sports as I am a snowboarder myself. My approach for this project was to create a brand that myself and many others could relate to. I did not want to change the current logo completely but instead upscale the logo and create a banding system to go along with it. It seemed that the current X-Games branding entailed them just sticking their logo on everything, so I designed a more interesting and diverse system.
My process for starting a logo or developing a brand always starts with Pinterest. I get ideas flowing by looking at goals and aspirations I find on there and almost always I get a spark. As I am flipping through Pinterest and I am constantly sketching any ideas that come to mind, bad or good. I believe you have to flush out all the bad ideas before you come to something revolutionary. After going through this process I take it into illustrator and start to develop the ideas that I am most excited about. From there I take a fine tooth comb and really go over and nitpick typesetting to create a cohesive and brand-complementing logo.