ericaluzaich

AUF

For this group project we decided to create a brand that would benefit the average traveler. We created everything with the adventurous spirit in mind. Things from travel size blankets to different styles of earphones. This would be a one stop shop for anything and everything you will need to travel anywhere in the world. We created 5 sub-brands from AUF. These sub-brands were carefully thought out so the average shopper would be ale to efficiently shop for their desired products. We wanted to target a wide range of people so the designed out be simple yet eye catching along with keeping a gender neutral look and feel. My team and I designed and comped over 100 products to show how this brand would expand.