ericaluzaich
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IDENTITY MARKS

My process for starting a logo or developing a brand always starts with Pinterest. I get ideas flowing by looking at goals and aspirations I find on there and almost always I get a spark. As I am flipping through Pinterest and I am constantly sketching any ideas that come to mind, bad or good. I believe you have to flush out all the bad ideas before you come to something revolutionary. After going through this process I take it into illustrator and start to develop the ideas that I am most excited about. From there I take a fine tooth comb and really go over and nitpick typesetting to create a cohesive and brand-complementing logo.