Rehoboth Roots are based in Massachusetts but the brand is based off of a town located in Delaware. Rehoboth is a historical farming town known for its agriculture and sunny beaches. Rehoboth roots wanted to include the idea of a goat because they see their brand as the GOAT of CBD drinks. The design direction I went for was a farm to table look and feel that still has the health and wellness attributes while still including the use of a goat.