ericaluzaich

X-GAMES

For this project I wanted to re-brand something that spoke to me. Snowboarding. I have always been a fan of winter sports as I am a snowboarder myself. My approach for this project was to create a brand that myself and many others could relate to. I did not want to change the current logo completely but instead upscale the logo and create a banding system to go along with it. It seemed that the current X-Games branding entailed them just sticking their logo on everything, so I designed a more interesting and diverse system.